Sandra Julian

Certified Business Coach & Mentor | Host of WĀ-HINE

I help established service-based wāhine and values-led women entrepreneurs to build truly scalable, self-sustaining businesses. You're often brilliant at what you do, but find yourself trapped in a demanding 'job you created,' longing for true leadership and personal freedom. With over two decades of experience as an agency owner, I guide you to streamline operations, create a self-managing team, boost profits, and achieve sustainable growth. My approach blends strategic expertise with deep-rooted cultural values, equipping you to reclaim your time, amplify your impact, and build a thriving business that works for you, your whānau, and the powerful legacy you're creating. This isn't about 'done-for-you' solutions; it's about empowering you to lead.

What business looks like when you unlock your Unapologetic Power & Worth

Beyond the strategies and systems, there's a foundational element that dictates our success and impact in business. This week, the spotlight is on what it truly means to honour your unique worth. A journey so beautifully exemplified by my recent guest on WA-HINE, Natasha Navanaga-Bamblett, whose story reinforced that embracing your unique value is the ultimate game-changer. When I first came across Natasha's work, I felt an immediate cultural and spiritual resonance. It spoke to a deep part...

18 days ago • 3 min read

Momentum Shift header

The Quiet Power You're Overlooking (For Business Momentum)

As we push into the final month of Q2, perhaps you're looking at your annual plan – if you have one – and feeling a little... off-kilter. Maybe you're not as far along as you'd hoped, or the momentum you envisioned hasn't quite materialised. It's easy to get caught up in the external noise – the latest business trends, what competitors are doing, or even just the daily demands pulling at our attention. We often look outwards for answers, convinced that the key to unlocking the next level of...

26 days ago • 3 min read

Not everything needs to be AI-powered to work beautifully

Let’s talk about simplicity… because, there’s a lot of noise in the business space right now, especially when it comes to AI 🤖. Everywhere you look, it’s AI-this, AI can do that, “scale overnight” hacks, and pressure to keep up with the next big thing. Or now I’m seeing people throwing lines that suggest ‘you’re doing it wrong’ 😤 And while I’m all for working smarter (you know I love a good system!), I’m not here for the overwhelm or guilt that creeps in when you’re not jumping on every...

about 1 month ago • 5 min read

The CEO check-in I almost skipped (and why you shouldn’t)

I’ve been in the weeds lately. Lots happening. Many moving parts. I caught myself doing things just to tick the box. At the start of Q2, I sat down with my annual plan. Gave it a good look. Spotted a few things that needed adjusting, nothing major, just slight shifts. But I didn’t make the changes in writing! And now, here we are… mid-May. And honestly? I can feel it … I’m drifting a bit. Still doing the work, but not feeling fully anchored. It reminded me of something I tell my clients all...

about 1 month ago • 4 min read

How I’m resetting my rhythm—and why it matters

Whenever a new podcast guest episode goes live, I carve out time to listen to it. Because when I listen as the learner and not the host, I have a different experience. So when I was driving to town earlier today, I listened to my recent episode with Dr Wendy Sweet. There was something she said that was still on my mind when I sat down to write this newsletter. She spoke about our circadian rhythm needing a reset. And yes, I had to ask Aunty Google what a circadian rhythm was! It’s our body’s...

about 2 months ago • 5 min read

You don’t need more clarity—you need more capacity

This week, I found myself reading a post by a fellow coach and thought leader I truly respect—Rasha Shaheen. She shared a phrase that landed with such quiet power that I had to stop and re-read it several times: “Clarity requires emotional capacity.” That single sentence stirred something in me. I immediately thought about the women I work with—visionary entrepreneurs who are juggling growing businesses, family life, community leadership, and a million moving parts. They’re doing it all...

about 2 months ago • 4 min read

Presence is your power — are you using it?

If you’re anything like me, the months are starting to feel heavier. I initially brushed it off as simple fatigue, but after a quick chat with my doctor and a little self-reflection, I realised: it’s more about how I’ve been escaping the busy-ness, not just experiencing it. It’s easy to fall into numbing habits—but staying present is the real work (and the real reward). 🧠 THINK Presence is the cornerstone of self-awareness—and the gateway to living a life aligned with your deepest values. But...

2 months ago • 4 min read

Feeling the Pressure? This Might Be Your Sign to Hire

I hope you had a restful Easter weekend—one where you gave yourself full permission to pause, not just “catch up.” Because the truth is, building a business shouldn’t always mean catching up. It should also mean slowing down when you need to. I’ve been there—knowing the work needed to get done, pushing through late nights, telling myself “I’ll rest once I’m through this busy patch.” But that busy patch often just rolls into the next one, doesn’t it? In my early days running an event...

2 months ago • 4 min read

Your Future Self Will Thank You for This 👏

I know how hard you’re working. You’ve built this business with passion, dedication, and a whole lot of late nights. And when you’re the one holding everything together, it’s easy to believe that if you don’t do it, no one else will. But here’s the truth: the decisions you make today will shape the business (and life!) you have tomorrow. What this means, is that right now, you have a choice: you can keep pushing through, doing it all yourself… or you can start making the shift toward more...

3 months ago • 4 min read

A Message From Your Future Self

Reader, have you ever found yourself reflecting on what advice you’d give your younger self? 🤔 Maybe it was just a fleeting thought after seeing this on the many social media posts lately. It’s a lovely exercise in gratitude, but what if we flipped the script? Instead of asking, What would I tell my younger self? What if we asked, What does my future self need me to know today? 🧠 THINK: What Would Your Future Self Tell You Right Now? Your future self isn’t here to reminisce. Older you is here...

3 months ago • 4 min read

I help established service-based wāhine and values-led women entrepreneurs to build truly scalable, self-sustaining businesses. You're often brilliant at what you do, but find yourself trapped in a demanding 'job you created,' longing for true leadership and personal freedom. With over two decades of experience as an agency owner, I guide you to streamline operations, create a self-managing team, boost profits, and achieve sustainable growth. My approach blends strategic expertise with deep-rooted cultural values, equipping you to reclaim your time, amplify your impact, and build a thriving business that works for you, your whānau, and the powerful legacy you're creating. This isn't about 'done-for-you' solutions; it's about empowering you to lead.