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Sandra Julian

Your Future Self Will Thank You for This 👏


I know how hard you’re working.

You’ve built this business with passion, dedication, and a whole lot of late nights. And when you’re the one holding everything together, it’s easy to believe that if you don’t do it, no one else will.

But here’s the truth: the decisions you make today will shape the business (and life!) you have tomorrow.

What this means, is that right now, you have a choice: you can keep pushing through, doing it all yourself… or you can start making the shift toward more ease, more growth, and more freedom.

I say this with so much care, because I know firsthand that this “do-it-all” approach isn’t sustainable. And it’s definitely not the way to grow.

So what is it you can do today that your future self will say “Thank You” for?

🧠 THINK: What got you here won’t get you there

Right now, I’m thinking about how easy it is to get stuck in doing mode.

When you’ve built your business from the ground up, it’s hard to let go. It feels like stepping back means losing control. But actually, holding on to everything is what’s keeping you stuck. Growing your business isn’t about doing more. It’s about leading more.

Instead of asking, How can I fit this all in?, start asking, Who can take this off my plate?

💡 DO: Let Go! Here are the first 3 steps

Let’s make this practical! Here’s your action step for today:

✅ Download my System Creation Toolkit (it includes a Delegation Checklist and a Time Audit Resource!) This will help you figure out what tasks you can start handing off.

✅ Grab a copy of Who Not How by Dan Sullivan. It’s a game-changing book on finding the right people to help your business grow.

✅ Commit to giving clear, constructive feedback. Leading well means guiding your team with both care and directness (Radical Candor by Kim Scott is great for this!).

⏳ Short on time? No worries! I’ve broken down the key takeaways from both books on my podcast. Listen in and get the gist in under an hour. 🎧 https://sandrajulian.co/podcast143

🚀 HAVE: More Freedom, More Growth

When you make the transition from doing to leading, you:

✨ Stop being the bottleneck in your business.

✨ Gain time to focus on actual growth.

✨ Build a team that takes ownership (so you don’t have to chase every detail!).

Your future self will no longer be drowning in to-dos.

Your Turn

Tell me, what’s one task you’re ready to let go of this week?

Post to your stories on Instagram and tag me @sandrajulian.co, tell us how you’re navigating this shift, so we can all cheer you on 😊

​💛 Sandra​

Behind the Shift

What I'm thinking about

Right now, it’s less about doing more and more about how I’m showing up. As I get ready for a full month of travel and working on the road, I’m being intentional with my energy—not just my schedule. If I’m not in alignment, things just don’t flow.

What I'm Doing

Every detail of April is planned—client calls, creative work, and everything in between. The real challenge is not packing my entire wardrobe to “cover all the bases” 😅. Half my wardrobe’s coming with me to Wellington, and I’ll pack light for the mini trips each week. That’s the plan anyway…

What's inspiring me

The daily rhythms that keep me grounded: tuning into my energy centres, drinking plenty of water, moving my body 4 times a week, and protecting my sleep. When I stay connected to what my body needs, I’m better equipped to navigate whatever the day throws at me.

On the Podcast

Scaling your business isn’t about piling more onto your already full plate. It’s about stepping into your role as a leader; bringing in the right people and empowering them to take ownership.

Whenever you’re ready, here are three ways I can help you simplify, systemise, and scale your business—so you can enrich your life and amplify your impact.

Struggling to write proposals that win clients? Irresistible Proposal Mastery is your step-by-step guide to crafting proposals that stand out, showcase your value, and get a “yes” faster. You’ll learn how to structure, price, and position your offers with confidence—so you stop wasting time on proposals that go nowhere. Get instant access atsandrajulian.co/proposal-mastery

Wish someone could take a peek at your business and tell you exactly what to fix? For just $97, the Business Growth Snapshot will help you uncover what's holding you back by taking a close look at your marketing, sales, and delivery. You'll get a personalised video with clear, actionable steps to attract the right clients, boost your profits, and grow your business. Grab yours today atsandrajulian.co/snapshot

Need a sounding board for your business? With a Business Clarity Coaching Call, we can talk through your challenges—whether it’s scaling your business, growing your team, or gaining perspective on a big decision. I’m here to help you get clear, get unstuck, and move forward with confidence. Book your call atsandrajulian.co/getcoached

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Sandra Julian

I help established service-based wāhine and values-led women entrepreneurs to build truly scalable, self-sustaining businesses. You're often brilliant at what you do, but find yourself trapped in a demanding 'job you created,' longing for true leadership and personal freedom. With over two decades of experience as an agency owner, I guide you to streamline operations, create a self-managing team, boost profits, and achieve sustainable growth. My approach blends strategic expertise with deep-rooted cultural values, equipping you to reclaim your time, amplify your impact, and build a thriving business that works for you, your whānau, and the powerful legacy you're creating. This isn't about 'done-for-you' solutions; it's about empowering you to lead.

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