Lately, I’ve seen clients in my coaching business getting frustrated by the response (or lack of) they get after they send out a proposal they poured their heart and soul in. You know the feeling: slow response, endless questions, radio silence, or even worse, an outright rejection. 😩
But here’s the thing: a winning proposal makes it as easy as possible for your client to say yes!
🧠 THINK: Clients say YES when they feel connected and confident.
A weak proposal feels generic, even impersonal and non-specific. It can also leave your client unclear, confused, and overwhelmed. All this leads to a lack of connection with your client. Bottom-line: they end up feeling indifferent at best. 😬
On the flip side, a strong proposal builds trust. It guides your client to a confident decision by clearly showing you understand their needs and have the right solution. It removes doubt, reassures them, and gets them excited about working with you.
Ask yourself, what side of the scale do your proposals fall on?
💡 DO: Implement these 4 strategies to send out a strong proposal.
- Start with the Client’s Problem
Don’t open with a list of your credentials. Ask the right questions so you can show you understand their challenge. Highlight what’s at stake if they don’t address it.
- Offer a Clear, Tailored Solution
Don’t overwhelm them with every service you offer. Focus on a specific plan that addresses their exact needs and leads them to the outcome they want.
- Make Pricing Transparent
No one likes surprises when it comes to money! Break down what’s included, show the value, and be clear about any extras. Transparency removes hesitation.
- Use Simple Structure & Engaging Language
Keep it clear and straightforward. Ditch the jargon, and make it easy for the client to see exactly how you’ll help them achieve their goals in the blink of an eye.
🚀 HAVE: Faster approvals, fewer follow-up questions, and a lot more YES!
When you implement these strategies in your proposals, clients will find them clearer, more compelling, and client-focused. 🙌
🛠️ Tool of the Week
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This guide walks you through how to structure your proposals for maximum clarity, confidence, and conversion. 📝
💬 Your Turn
Review the last 3 proposals you sent out and check if you made the most of these 4 strategies? What could you do to improve your proposals?
Hit reply and let me know—what’s the biggest challenge you face when writing proposals? I’d love to hear from you!
Here’s to winning more clients.
💛 Sandra
