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Sandra Julian

What nobody tells you about the in-between


The space between no longer and not yet

It’s been a while since you’ve seen my name in your inbox. Part intentional, part not.

I haven’t been hiding. But I also haven’t been showing up in the way I used to.

And I want to share why, because I have a feeling you might have felt it too.

After 25 years of founding and building my event agency from the ground up, I came to a crossroads. On the outside, everything looked like it was working. The systems. The clients. The reputation. But inside, something had shifted.

It was subtle at first, like a gentle tug at my heart asking me to pay attention.
A quiet knowing that this chapter had run its course.
That something new was waiting.
But only if I made space.

So I did the brave and terrifying thing. I let go. I sold the business.

It’s now been exactly 18 months to the day, since that day. And in that time, I’ve found myself in the most unexpected season of all. Not running, not building, not scaling... but floating in the in-between.

At first, I filled the space. I kept working 20–25+ hours a week and told myself I was “easing into” what’s next. But underneath it, I was pushing. Striving. Trying to force the next thing to reveal itself. I was so used to momentum that I didn’t know how to sit in stillness.

And the more I pushed, the more uncertain I felt.

It was frustrating. I’m someone who likes clarity. I’m a planner. A doer. I’m used to knowing where I’m headed and what the roadmap looks like.

But no matter how many online courses I took, whiteboards I filled or journal pages I poured into, the clarity didn’t come. Because it wasn’t supposed to. Not yet.

It wasn’t until a coaching session, one I didn’t even know I needed, that something finally shifted. I gave myself permission to name what I was in:

The in-between.

That uncomfortable, stretchy space where you’re no longer who you were, but not yet who you’re becoming. A space where the old way has been released… and the new hasn’t fully formed.

It’s disorienting, isn’t it?

And yet, this space is sacred.

Endings always pull us to the edge of ourselves.
Not to punish us. But to prepare us.
For the deeper truth. The truer calling. The more soul-aligned next step.

I’ve come to see this season as necessary. Not just for healing, but for becoming.

The in-between is where our soul gets loud.

It’s where our intuition begins to speak. Not in to-do lists or deadlines, but in whispers and wisdom.

It’s where we grieve the version of ourselves that we’ve outgrown, while planting seeds for who we’re becoming.

And while I’d be lying if I said I haven’t wished to hurry this process along, I also know this:

The second harvest only comes when the soil has been truly restored.
And I want that next harvest to be not just bountiful, but aligned.

That’s where I am now.
Not striving. Not seeking.
Just listening.
Letting the ground rest.
Letting my soul breathe.


🧠 THINK

You can only manifest what is truly aligned with your soul.

But alignment isn’t something you chase. It’s something you listen for.

💡 DO

Carve out space to be still. Let the silence speak.

🚀 HAVE

A business and life that flows from your deepest knowing.


💬 Your Turn

Maybe you too are in your own in-between.

It can show up anywhere - in your business, your career, your identity, your relationships. It’s not always visible on the outside, but inside it’s stretching you. Calling you.

If this resonated with you, I’d love to hear your story.

You don’t need to have the answers. Just reply and share what you’re sitting with. Let’s honour this space together.

With heart,

​💛 Sandra​

P.S. Know someone who’s navigating their own season of uncertainty? Forward them this message or invite them to subscribe. Sometimes, the right words land at just the right time.

Behind the Shift

What I'm thinking about

How can I allow space to share my inner soul work to inspire others when my natural tendency is to go quiet?

What I'm Doing

Studying for my ICF ACC exam and practicing what I preach — steady, grounded growth.

What's inspiring me

STRONG Pilates. It’s a fun, low-impact 45-minute workout and my body is feeling so good because of it.

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On the Podcast

Pounamu Skelton’s story is one of vision, resilience, and legacy. For more than 24 years, she carried a dream: to live organically and sustainably, close to her tūrangawaewae (ancestral home). Today, that dream has taken shape on five acres of fertile whenua (land), where every decision is guided by connection to whakapapa (lineage) and the generations yet to come.

It’s okay for me to be in the in-between.

There’s no rush.

I patiently plant seeds for my becoming.

I trust that I won’t miss what’s for me.

- The Inner Temple Oracle

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Sandra Julian

I work with established service-based wāhine and values-led women entrepreneurs who have built something that works but can feel it's no longer sustainable.You're capable, reliable, and good at what you do. But somewhere along the way, the business started depending on you holding everything together. That's not a strategy problem. It's a self-leadership pattern. With over 25 years of business experience, I partner with you through coaching conversations that bring clarity, sharper thinking, and a more intentional way of leading so your business can grow without costing you yourself. This isn't about doing more. It's about leading differently.

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