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Sandra Julian

The secret work your business is doing right now


Kia ora Reader

As winter in Aotearoa begins to loosen its grip, I’m reminded that growth often happens in the quiet. The land may look still, yet beneath the surface, new life is preparing to emerge.

But I also know, not every winter is slow. In my own event agency, winter was our peak season. The to-do list was full, the pace was relentless, and my focus was firmly on client work. There wasn’t much space for dreaming or planning, but what I didn’t realise at the time was that every project, every challenge, every last-minute problem solved was shaping the next season of my business. Those lessons, that resilience -that was the quiet work happening beneath the surface.

Whether your winter feels slow and reflective, or fast and full, it’s all part of your growth. The seeds you plant through intentional action or through the lessons earned in the thick of it are what prepare you for your next bold step. Vulnerability isn’t weakness; it’s the fertile soil where authentic growth takes root.

🧠 THINK:

True transformation begins long before it’s visible, it starts in the quiet moments of preparation and belief.

💡 DO:

This week, choose one area of your business to nurture quietly without rushing, without forcing. Trust that tending to it now will bring visible results later.

🚀 HAVE:

When spring arrives, whether in the calendar or in your business, you’ll be ready to step forward with clarity, confidence, and the energy to flourish.

💬 Your Turn

What’s one “seed” you’re planting this season? Hit reply and tell me. I’d love to hear what you’re quietly nurturing for the months ahead.

​💛 Sandra​

Behind the Shift

What I'm thinking about

Growth doesn’t always come from charging ahead. Sometimes the most profound shifts emerge from stillness.

What I'm Doing

Taming my ambitious streak to honour the promise I made to myself when I sold my business.

What's inspiring me

The talent that surrounds us every day. When you actually slow down, you see just how extraordinary the people around you really are.

On the Podcast

Twenty something Ella Sargent from Manawa Māori and Multi Agency explains how Gen Z entrepreneurs are doing things differently and what we can learn from them.

Whenever you’re ready, here are three ways I can help you simplify, systemise, and scale your business—so you can enrich your life and amplify your impact.

Struggling to write proposals that win clients? Irresistible Proposal Mastery is your step-by-step guide to crafting proposals that stand out, showcase your value, and get a “yes” faster. You’ll learn how to structure, price, and position your offers with confidence—so you stop wasting time on proposals that go nowhere. Get instant access atsandrajulian.co/proposal-mastery

Wish someone could take a peek at your business and tell you exactly what to fix? For just $97, the Business Growth Snapshot will help you uncover what's holding you back by taking a close look at your marketing, sales, and delivery. You'll get a personalised video with clear, actionable steps to attract the right clients, boost your profits, and grow your business. Grab yours today atsandrajulian.co/snapshot

Need a sounding board for your business? With a Business Clarity Coaching Call, we can talk through your challenges—whether it’s scaling your business, growing your team, or gaining perspective on a big decision. I’m here to help you get clear, get unstuck, and move forward with confidence. Book your call atsandrajulian.co/getcoached

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Sandra Julian

I help established service-based wāhine and values-led women entrepreneurs to build truly scalable, self-sustaining businesses. You're often brilliant at what you do, but find yourself trapped in a demanding 'job you created,' longing for true leadership and personal freedom. With over two decades of experience as an agency owner, I guide you to streamline operations, create a self-managing team, boost profits, and achieve sustainable growth. My approach blends strategic expertise with deep-rooted cultural values, equipping you to reclaim your time, amplify your impact, and build a thriving business that works for you, your whānau, and the powerful legacy you're creating. This isn't about 'done-for-you' solutions; it's about empowering you to lead.

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