Lately, I’ve been thinking about the impact of our mindset on the personalised service solutions we offer and how we present them. (I’m talking about tenders, proposals, or any other personalised service.)
Because, how we show up matters so much more than we give it credit for!
🧠 THINK: Your Mindset Shapes Your Sales Success
When you shift your mindset from selling a service to helping the client make the right decision, everything changes: your approach, your language, and even how the client perceives you.
Think about it, your potential client already wants to work with you (that’s why they reached out in the first place). But if your proposed service solution feels like it's all about you instead of them, they may hesitate. Clients need to feel understood, instead of sensing they’re just another transaction.
So when you focus on their challenges, their desired outcome, and how you can help them get there, your personalised service solution become more thoughtful, more engaging, and most importantly, more persuasive.
And let’s be honest, who doesn’t want to feel heard and supported? 🤝
💡 DO: 4 Ways to Make Your Personalised Service Solutions More Client-Focused
- Lead with the Client’s Needs
Talk about their challenges and goals first before introducing your solution. Only highlight skills and experience that are relevant to their situation. (They already believe in your expertise, that’s why they contacted you!)
- Make It Personal
Use their words and concerns. Show them you’ve been listening. Nothing builds trust faster than making someone feel truly understood.
- Offer Clarity, Not Confusion
Too many choices = decision fatigue. Guide them toward the best solution. Help them visualise success. And don’t be afraid to explain what happens if they don’t take action.
- Be Transparent & Build Trust
Be specific in your pricing, expected results, and how you’ll support them every step of the way. Confidence and trust = conversions.
🚀 HAVE: Clients Who Feel 100% Confident In You And Give You An Easy YES.
When you stop “selling” and start connecting, your bespoke service solution becomes a powerful tool that reassures clients they’re making the right choice. More trust = more YESSES!
🛠️ TOOL OF THE WEEK
Pia the Proposal Writer streamlines the process of crafting clear, compelling, and client-focused proposals. This AI-powered tool helps you structure and refine your proposals with ease—eliminating guesswork and saving you time—so clients can confidently say yes to your offer. 🚀
💬 YOUR TURN: How Do Your Personalised Service Solutions Measure Up?
Take a moment to reflect: Do your personalised offerings...
✅ Clearly explain the client’s problem in their own words?
✅ Outline the exact outcome they want?
✅ Show how your solution bridges the gap between their challenge and their goal?
✅ Present pricing simply and transparently?
💡 Next time you're preparing a personalised service solution, shift your mindset from selling to helping—and see what happens. I’d love to hear how it goes! 🚀
💛 Sandra
