profile

Sandra Julian

I spent my energy like I had an unlimited account


Being overdrawn. And what it's teaching me about leading.

The last time an email from me landed in your inbox, I told you that energy is your first currency.

I meant it. Because at the time I was listening and making adjustments to my life to ensure I was giving myself the space in my calendar to put me first.

What I didn't know, at that time, is that I had been living in overdraft for a very long time.

In January I went back to work a week earlier than usual.

And something that had been quietly building for years finally arrived at my door and refused to be ignored.

The fatigue wasn't tiredness. It was the kind that sits in your bones, where taking a shower feels like a project, and by the time you've finished, you need to lie down.

The brain fog meant I couldn't hold a thought long enough to act on it.

And the anxiety was the cruel companion to both, because there was work to do, and I simply could not do it.

So I took myself off to the doctor. 🩺

I don't have an official medical diagnosis to hand you.

What I have is research that lines up precisely with my experience, and the absolute clarity that comes from finally being still enough to see the truth.

Everything points to ‘burnout’.

And I've come to understand it as the sum of many years of spending energy I didn't actually have.

There have been many threads to this season of my life.

Loss. Transition. Grief.

The kind of accumulation that doesn't announce itself all at once, but builds quietly in the background while you keep showing up, keep delivering, keep pushing through.

And then one day, your body simply stops negotiating.

Since then, I've stripped everything back to baseline.

I'm only adding back in what feels genuinely manageable, and I'm doing something I haven't done in a very long time.

I'm listening to my body. 🌿

Each day I track my bio-rhythms across three dimensions:

📊 Physical energy

🧠 Cognitive function

💛 Emotional bandwidth

On a simple scale of one to five. And I make decisions based on what I'm actually hearing, not what I think I should be capable of.

Because that kind of thinking, the "I should be able to handle this" thinking, is exactly what landed me here.

I'm still in it. I want to be honest about that!

But I'm writing to you again, adding the newsletter back to the baseline. And that is a step in the right direction.

What I'm learning, slowly and imperfectly, is that leading differently has to start from the inside. Not from a list of external 'shoulds'. As a daily, sometimes hourly, practice.

That's what this season is teaching me.

And I wonder, if you're honest with yourself, whether it might be trying to teach you something too.

🧠 THINK (mindset shift)

The version of you that keeps pushing through is not the strongest version of you. She is the most conditioned one.

💡 DO (practical action)

This week, track your energy across one full day, physical, cognitive and emotional, and notice honestly where you are spending from overflow and where you are spending from empty.

🌱 HAVE (expected results)

A clearer, more honest picture of what your business actually needs from you, and what you actually need to sustain it.

💬 Your Turn

I'd love to hear from you.

Not about business. Just, how are you?

Where are you really at as we move through this first quarter of the year? Especially as we transition into the year of the fire horse.

Hit reply and tell me one true thing. I'll read every single one.

And if something in this newsletter landed for you, if you recognised yourself somewhere in this story, know this:

You are not alone. You are not behind.

You are exactly where you are. And that is always the only place we can begin.

​💛 Sandra​

Behind the Shift

What I'm thinking about

The difference between rest and recovery. Rest is what you do when you're tired. Recovery is what you do when you've been running on empty for so long that 'tired' doesn't even begin to cover it. I'm learning that recovery requires intention, not just stillness.

What I'm Doing

Rebuilding slowly and deliberately. Testing different tools to see what lands with me. Giving myself permission to act according to my energy and what my body is saying.

What's inspiring me

The idea that returning to yourself is not a setback.

It is the work!

On the Podcast

Miah's story is one of values-led courage, holding firm on what matters even when shortcuts were on offer, and building something she'd proudly give to the people she loves.

There is nothing wrong with you. There never has been.

Every part of you, your light and your shadow, your strength and your pain, is worthy of your own loving attention.

You don't need to fix yourself to move forward. You need to return to yourself.

That is where everything begins.

Whenever you’re ready, here are three ways I can help you simplify, systemise, and scale your business so you can enrich your life and amplify your impact.

💡 Struggling to write proposals that win clients?
Irresistible Proposal Mastery is your step-by-step guide to crafting proposals that stand out, showcase your value, and get a “yes” faster. You’ll learn how to structure, price, and position your offers with confidence—so you stop wasting time on proposals that go nowhere. Get instant access atsandrajulian.co/proposal-mastery

💡 Need a sounding board for your business?
With a Business Clarity Coaching Call, we can talk through your challenges—whether it’s scaling your business, growing your team, or gaining perspective on a big decision. I’m here to help you get clear, get unstuck, and move forward with confidence. Book your call atsandrajulian.co/getcoached

💡 Ready to realign your business so it supports you, not the other way around?
Inside my 1:1 mentoring container, we work together to create clarity, refine your strategy, simplify your systems, and strengthen your leadership—so your business can run smoothly without leaning on you for everything. This isn’t about doing more. It’s about doing what matters, in a way that honours how you want to work and live. Learn more at sandrajulian.co/mentoring

Did someone send this to you?

If you enjoyed this newsletter, It would mean the world to me if you would forward it to another visionary entrepreneur.

Is there a topic you'd like me to dive into next? I’d love to hear your thoughts — hit reply and let me know how I can keep bringing value to your inbox!

Copyright © 2025 Auaha Ltd, All rights reserved.

Update your Preferences | 💔 Unsubscribe

Auaha Ltd t/a SandraJulian.co, PO Box 14703, Kilbirnie, Kilbirnie, Wellington 6241

Sandra Julian

I work with established service-based wāhine and values-led women entrepreneurs who have built something that works but can feel it's no longer sustainable.You're capable, reliable, and good at what you do. But somewhere along the way, the business started depending on you holding everything together. That's not a strategy problem. It's a self-leadership pattern. With over 25 years of business experience, I partner with you through coaching conversations that bring clarity, sharper thinking, and a more intentional way of leading so your business can grow without costing you yourself. This isn't about doing more. It's about leading differently.

Share this page