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Sandra Julian

Are You Running Your Business, or Is It Running You?


Clarity Precedes Success: Reader are your tools actually working for you?

You might be thinking you've seen that subject line before, and you would be right. It’s a phrase most service-based business owners relate to, and for good reason … it’s the struggle of the "brilliant doer" who has created a demanding job for themselves instead of a business.

Like a masterful chef with all the best ingredients and a state-of-the-art kitchen, you have the tools for success. But if the recipe is unclear and the process isn't streamlined, the result is inconsistent. Similarly, your business might have the right tools, but without a cohesive system connecting everything, you can't get the consistent, reliable results you want.

With that in mind, this week I’d like to offer you a different way of thinking and some next-step actions to consider.

🧠 THINK (mindset shift)

A tool is only as powerful as the system it operates within. The real shift is moving from, "I need to find the right tool" to "I need to design a cohesive system first, and then find the tools to support it."

💡 DO (practical action)

Map out your entire operational flow, from the moment you send a quote to a client all the way through project delivery and getting paid. This mapping exercise will highlight where your job costing, project management, and time tracking systems do or don't connect.

🚀 HAVE (expected results)

The clarity to see the true root cause of your frustrations. With a clear picture of your process, you can stop treating the symptoms and start designing a system that delivers predictable profitability and a more streamlined delivery.

💬 Your Turn

What’s the biggest gap you see in your current process from quoting a job to getting paid? Hit reply and let me know.

​💛 Sandra​

Behind the Shift

✨ What I’m Thinking About…

I’m in a phase of really observing leadership. What makes a good leader? What doesn't? I'm trying to practice observing without judgment, because everyone has their own version of what leadership means for them.

🔨 What I’m Doing…

I’m testing my own beliefs about what makes a good leader against what I'm currently observing in practice. This helps me clarify my own leadership principles.

💡 What’s Inspiring Me…

Currently, I'm inspired by leaders who have the courage to be vulnerable and honest about their journey, not just their destination.

Help Me Help More Wāhine

As you know, I work closely with ambitious wāhine business owners who are ready to scale sustainably, lead with impact, and design a business that truly supports their life.

Over the next 6 months, I’ve set a very intentional goal: to partner with one new client each month in my Business Transformation Mentorship programme. This is a high-touch, culturally aligned mentorship experience for wāhine-led service business owners ready to streamline, grow, and thrive with the support of a coach who gets it.

And here’s where you come in...

If you know a smart, values-led woman who's juggling a successful business but feels like she’s constantly putting out fires, stuck in the day-to-day, or unsure how to scale with purpose, would you consider sending her my way?

The mentorship is now officially registered with the Regional Business Partner Network, which means NZ-based business owners may be eligible for support.

If you’re not sure if she’s a fit, feel free to send me a quick email introduction sandra@sandrajulian.co. I’ll take it from there with a warm, no-pressure kōrero to see if the mentorship could support where she’s at right now.

Your referrals mean the world to me. They’re one of the most powerful ways we can lift each other up in business.

Nga tai pari, ka rewa
(when the tides rise, we all rise)

Your Free Summit Ticket

The Reliable Client Results Summit had to be postponed due to unforeseen personal circumstances! The new dates are 4-8 August 2025.

This free, 5-day virtual event is your strategic opportunity to learn how to consistently deliver outstanding client results without the burnout.

My session, 'From Doing to Leading: Elevating Your Business Beyond Just Hiring,' will guide you on shifting from being the bottleneck to a true leader, empowering your team for scalable growth. Don't miss out on these actionable insights from 20+ experts.

On the Podcast

Business feeling a bit wobbly right now? Lynda McGregor’s story will remind you that resilience isn’t about having all the answers—it’s about taking the next right step, even when it’s hard.

Did someone send this to you?

If you enjoyed this newsletter, It would mean the world to me if you would forward it to another visionary entrepreneur.

Is there a topic you'd like me to dive into next? I’d love to hear your thoughts — hit reply and let me know how I can keep bringing value to your inbox!

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Auaha Ltd t/a SandraJulian.co, PO Box 14703, Kilbirnie, Kilbirnie, Wellington 6241

Sandra Julian

I help established service-based wāhine and values-led women entrepreneurs to build truly scalable, self-sustaining businesses. You're often brilliant at what you do, but find yourself trapped in a demanding 'job you created,' longing for true leadership and personal freedom. With over two decades of experience as an agency owner, I guide you to streamline operations, create a self-managing team, boost profits, and achieve sustainable growth. My approach blends strategic expertise with deep-rooted cultural values, equipping you to reclaim your time, amplify your impact, and build a thriving business that works for you, your whānau, and the powerful legacy you're creating. This isn't about 'done-for-you' solutions; it's about empowering you to lead.

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